Sunscreen Disinformation
BBC Verify | Information design, motion, social and digital video
Framework
The brief
Sunscreen misinformation is widespread across social media, with misleading claims often presented as fact. BBC Verify created an explainer to cut through the noise and give audiences clear, evidence-based information.
The challenge was to turn complex scientific information into simple, engaging visual storytelling designed specifically for digital video and social audiences.
The solution
I worked with the editorial team to develop a clear visual language that could break down the evidence quickly and make individual claims easy to understand and remember.
The graphics were designed from the outset for digital video, Instagram and TikTok, with a strong focus on information hierarchy, concise visual explanations and motion.
The visual approach was also adaptable for BBC News Channel, allowing the same editorial story to work across the BBC's digital and broadcast platforms.
The impact
The piece became one of BBC News's strongest-performing digital stories of the day:
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354,000+ views on BBC digital video, consistently in the top three
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1.6 million views on Instagram and 1,100+ comments
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305,000 views and 11,200 likes on TikTok
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50.2% female audience on digital video
It was also broadcast on the BBC News Channel and featured across BBC Sounds and 5 Live.
My role
I translated complex editorial and scientific information into clear, accessible visual storytelling, working closely with the Verify editorial team.
The project demonstrates my approach to information design, motion and digital-first journalism — creating visual explanations that are both editorially rigorous and highly engaging.